Call Us: (707) 483-5385
A Business Development / Channel Acquisition Management Agency
The Revenue Race Starts Here
EquityPath provides operational, tactical and revenue-focused business development, sales and channel acquitsition services to Web Marketing Services and Media Companies. With years of both in the sales trenches and management of media and web services Business Development Sales teams we come prepared with a great wealth of knowledge and industry contacts.
We are tasked with the objective of creating great top line growth from strategic and tactical impementation of sales, marketing and product positioning programs. While we do work systematically, we focus on designing and nurturing the right paths, the right avenues and roads to creating long term revenue producing partnerships over the short and long term.
We excel at both strategies and the block & tackle aspects of setting up profitabe sales and business development relationships on behalf of our clientele. Our mission is to lower your cost of customer acquisition, raise your revenue bar and provide your company with a real road map for continued and sustainable sales growth.
Quickly, building up a sales based Business Development organization is no easy road. Just ramping a new market or territory takes a lot of work. Factor in all of that block and tackle stuff take and even then you are still at the starting gate. With EquityPath, we ease that burden and quicken the time to market driving you on a quicker road to revenue, keeping you well ahead of the compeition.
Move your sales from Demand Gen to RPM (Revenue Performance Management). EquityPath will show you how to leverage your Demand Gen to drive more opportunity, sales and, ultimately, the highest returns on your marketing and sales investments. It's all about quality not quantity. It's about results and not activities. Our approach will take your team or products through a well thought out and pressure tested process from discovery to engagement and ultimately to revenue recognition.
Our objective is to create demand for your company's services and to create a replicable sales process that addresses prospects through their consideration process with minimal revenue leakage. We train and transfer the entire sales process and then automate the sequential follow-up, using state-of-the-art marketing automation software. Our approach goes beyond the traditional BANT approach (Budget, Authority, Need and Time Frame)
Lead Generation Services provided include:
Is your product ready to go to market? There are many benefits from productizing & positioning your services for market entry. It allows for more automation in the sales, marketing cycle thereby reducing the cost of sale. Clients need less hand holding thus providing efficiencies because expectations and deliverables are clearly defined. Understanding the markets and how to positon your prouct will yeild optimimum results with minimal drag. Increase Profit, decrese sales cycles and stabalize revenue
As part of our positioning and productization service we will:
We source new avenues of revenue and customers for the following industries and verticals:
From StartUps to Post StartUps, EquityPath works with companies that are continually growing their viability in the market. Whether the objective is to continue attract funding/investment or growing revenue organically to mature into a viable business, we are capable of digging in, ramping up and effecting meaningful revenue generating relationships with companies who are in the beggining stages of their sales process.
EquityPath works with large to mid-size companies that need to kick start sales or reach out to develop partnerships outside the ability or experience of their current sales force.
Companies launching new product or service line also use EquityPath to conduct Market Overview & Strategic Analysis, and create a sales based product development road maps.
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Robert Ross (Principal)
22 years of experience providing sales excellence and sales leadership to well established companies and to high profile business startups within the traditional/legacy and new media space. Outstanding track record of acquiring & retaining major key accounts & increasing sales/profit while driving sales teams to outperform. A proven, highly successful, aggressive, organized sales leader, mentor, motivator both as a manager and player/coach with over 18 years of experience & a methodical/persistent hunting mentality to develop & acquire new business. Demonstrated success at all levels of sales spanning from top level executives of Fortune 500 companies & business owners of SMBs in local markets.
Or, call Us: (707) 483-5385
"We know what happens to people who stay in the middle of the road. They get run over".
Ambrose Pierce
